FreeWheel: Connected TV is now a mature platform

Last week, FreeWheel released a new whitepaper on Connected TV. The whitepaper The Power of CTV: Audiences and Engagement is a follow-up to a 2017 paper on the topic.

“The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel. “The viewing patterns …

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