Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences

Custom affinity and custom intent audiences are now Custom Audiences.

Google yesterday announced that is moving the custom affinity and custom intent audiences into new Custom Audiences. Google says it is simplifying the audience solution in Google Ads. Audiences based on URLs or Apps to disappear.

Screenshot of Google Ads UI showing new custom audience creation

Custom Audiences are available for all advertisers using Google Display Network, YouTube, and Discovery campaigns.

Custom inte…

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