Google introduces sponsorship by day part or percent of share of voice in PGs
Publishers can setup PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
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Google this week announced the introduction of sponsorship by daypart or percent of share of voice in programmatic guaranteed (PG) deals, in addition to the cost-per-thousand impression (CPM) deals or the cost per day (CPD) sponsorships.
Publishers are able to set up PGs in Google Ad Manager with a percent of share of voice. This means that a buyer can r…