Google to introduce CTAs on bumper and non-skippable YouTube ads

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Call-to-action overlays were currently available for TrueView ads, and Google says that soon will be available for bumper and non-skipp…

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