Google to support deals in DV360’s forecasting tool

Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.

Google today announced that it will include deals in DV360’s forecasting tool. Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.

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Google says the inclusion of deals is particularly helpful for media planners working with brands that want to connect with TV viewers as most connected TV ads are secured via deals.

Google say…

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