Nearly one-half of the American population plays mobile games once or several times a day

65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”

A new study from AdColony and DISQO found that 49% of the American population plays mobile games once or several times a day. 16% play weekly and 13% play monthly.

49% of those who play daily are women, and 53% of consumers between 35 and 54 play daily. The study reveals that some postgrad (54%) and master’s (51%) have higher rates of daily mobile gaming…

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