US radio ad spending to decline by 25% this year

eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.

eMarketer yesterday updated the forecast for this year on the US radio ad spending. eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.

The forecast excludes digital audio, and eMarketer says the decline in traditional channels is part of a long-standing trend, but radio ad spending has declined disproportionately to its audien…

This post is for paying subscribers